Why an Updated Website and Brand Matters for Established Industrial Companies

As an established industrial business owner, you’ve worked hard to build a company with a solid reputation. It’s time to unlock your potential and show the world what you’ve built!

Your workshop or warehouse hums with activity, your clients trust your expertise, and your staff delivers results day in and day out. But when it comes to your website and brand, do they reflect the professionalism and innovation of your company—or are they holding you back?

If your answer leans toward the latter, you’re not alone. Many successful industrial companies struggle to see the value of modern branding and websites, but the reality is this: a strong online presence isn’t just a nice-to-have anymore—it’s essential for staying competitive in today’s market.

Common Pain Points We See in Established Industrial Companies

We’ve worked with businesses like yours, and here’s what we’ve found:

An Outdated Website That Doesn’t Attract Leads
- Your website might be over 10 years old, with a clunky design and hard-to-navigate structure.
- It’s not mobile-friendly, making it nearly impossible for busy customers to browse on their phones.
- Your competitors are pulling ahead with modern, sleek websites that inspire confidence.
Branding That Doesn’t Represent the Business Today
- Your logo and marketing materials were designed decades ago and no longer reflect the size and professionalism of your company.
- They fail to capture attention or resonate with younger clients and employees.
Missed Opportunities in Online Marketing
- You’re losing out on search engine traffic because your website isn’t optimised for keywords like “industrial manufacturing” or “logistics support.”
- Potential customers can’t find the information they need quickly, leading them to look elsewhere.
Scepticism About ROI
- Like many in your industry, you might view websites and branding as unnecessary expenses, rather than strategic investments.
- Without clear data, it’s hard to justify allocating resources to something you’ve operated without for so long.

How We Can Help

At Merge Media, we specialise in helping established industrial businesses modernise their branding and online presence.

We understand that change can be daunting, but we’re here to make the process simple and effective. Here’s how we can help:

1. Create a Website That Works for You

Mobile-Friendly Design: We’ll create a website that looks great on any device, ensuring your customers can access what they need, whether they’re at their desks or on the go.
Clear Navigation and Information: Your website will showcase your services, highlight your expertise, and make it easy for customers to contact you.
Lead Generation: With strategically placed forms, calls-to-action, and SEO, your site will start working as your 24/7 salesperson.

2. Modernise Your Brand

Professional Logo Design: A new logo will reflect your company’s growth and professionalism.
Consistent Branding Across Materials: From business cards to brochures, we’ll ensure your brand stands out and leaves a lasting impression.
Industry-Specific Designs: Our experience with industrial clients means we’ll create branding that resonates with your target audience.

3. Boost Your Online Visibility

Search Engine Optimisation (SEO): We’ll help your site rank higher on Google, so new clients find you first.
Local SEO Strategies: Target nearby businesses and industrial parks to become the go-to provider in your area.
Ongoing Maintenance: Our hosting and maintenance plans ensure your site stays updated, secure, and functional.

4. Provide Data-Driven Results

We’ll track the performance of your website and marketing campaigns, giving you clear insights into the return on your investment.

Why Now?

Your competitors aren’t waiting to upgrade their digital presence…why should you?!

Clients expect more than just quality work—they want a seamless experience from start to finish, starting with your website. A modern brand and website can:

Attract higher-quality leads.
Improve client confidence in your professionalism.
Make your business stand out in a crowded market.

Ready to Future-Proof Your Business?

Here at Merge Media, we’ve helped companies like yours transform their brands and websites into powerful tools that drive business growth. Let’s show the world the company you’ve built and give you the digital tools to thrive in the years ahead.

Book a Free Consultation Today and let’s discuss how we can elevate your business to the next level.

Your future clients—and your competitors—are watching!

BOOK A CONSULTATION SEE OUR WORK

November 25, 2024/by Renee Orlop

The Importance of Branding Consistency Across All Media

Branding, Digital Marketing, Logo Design, Web Design

In today’s highly competitive market, creating a strong and consistent brand is paramount.

Branding goes beyond a mere logo or tagline; it encompasses every aspect of how your business is perceived by customers.

One of the critical areas where branding consistency must be maintained is across all media, particularly on your website.

This article explores the significance of consistent branding and provides insights from industry experts on why it is essential for brand and business owners to establish robust branding before developing their website.

What is Branding Consistency?

Branding consistency involves maintaining a uniform image and message across all platforms and marketing materials. This means that every piece of content, whether it’s your website, social media posts, signage, or promotional collateral, should reflect the same visual style, tone of voice, and core values. Consistency helps build recognition, trust, and loyalty among your audience.

Why is it important?

It Enhances Brand Recognition

Consistency in branding ensures that your audience can easily recognise your brand across various channels. According to branding expert Neil Patel, consistent presentation of a brand increases revenue by up to 23% .

When customers see the same colours, logos, and messages repeated, it reinforces their memory and recognition of the brand. Neil Patel

Seth Godin, in “This is Marketing,” noted, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” This quote highlights the role of consistency in building and sustaining consumer relationships and expectations.

Strengthens Marketing Efforts & Supports Customer Loyalty

Consistent branding creates a unified front for all marketing efforts. When your social media posts, advertisements, and website share the same design and messaging, it amplifies the impact of your marketing campaigns. It also ensures that all marketing activities contribute to a cohesive brand narrative, making your campaigns more effective.

Branding consistency helps create an emotional connection with customers. When customers know what to expect from your brand, they are more likely to develop a sense of loyalty, leading to more referrals.

Why Consistency is Crucial for Websites

Your website is often the first point of contact between your brand and potential customers. Therefore, it is crucial that your website accurately reflects your brand’s identity.

If you would like some help with your branding or developing a brand guideline, get in touch!

BOOK A CHAT WITH US

July 26, 2024/by Renee Orlop

10 things to consider when setting up your business

Branding, Digital Marketing, Logo Design, SEO, Web Design

If you’re diving into the business world for the first time, the amount decisions you need to make can feel overwhelming. Where do you start?!

As a web and graphic designer passionate about helping my clients bring their visions to life, I’ve curated a list of 10 essential considerations to ensure your venture starts off the right way. From defining your brand identity to establishing a solid online presence, each step is crucial to laying the groundwork for your success.

When starting your business journey, here are a few things you need to do:

Define Your Identity: Whether it’s choosing a business name or refining your brand identity, clarity is key. Reach out to Miranda at [email protected] for expert marketing guidance if you’re having trouble!
Check the Companies Office Register: Ensure your chosen business name is available, distinct, and not too similar to your competitors. Click here to check now. If it’s available, register it!
Is your domain name available? Check availability on Discount Domains and secure your online presence. Make sure it’s not too long so it’s easy to fit on your marketing collateral. If it’s available, buy it!
Set up your email address: Now that you’ve purchased your domain name, it’s time to set up your business email address. If this sounds too technical, get in touch and our team can help!
Decide on your budget: We have a range of customisable packages available, check them out here or contact us for a free consultation to discuss your individual requirements.
Gather inspiration: Have a look around at brands and logos you like. What do your competitors look like? While we may be great graphic designers, we are terrible mind readers! It’s our job to find out your likes and dislikes, so we’re heading down the right track from the start. Compile and share a Pinterest board with us or gather images from Google so we can see your preferences and brand vision. Find out more about briefing a graphic designer here.
Do you have a memorable brand and logo? Complete our branding brief form here so we have all the information about your business we need to start. Once that’s designed and finalised, we’ll supply your logo guideline you need for signage and documentation.
Get your website up and running: Starting with your key words in mind, we’ll create a site plan and website that becomes your #1 salesperson. Fill in our website brief form so we’ve got all the info we need!
Write great content: You have the option of either writing web copy yourself, or if you don’t have time (the the know-how), our expert copywriter can help with Google-friendly content.
Set up a Google My Business listing: This allows you to feature on Google Maps and gather client reviews. This is important for search engine optimisation purposes.

We’ve done it all before and helped many business owners get set up and on their way to business success!

If you need further guidance, get in touch with Renee for a free consultation.

YES PLEASE! BOOK ME IN!

May 2, 2024/by Renee Orlop

Why we love our design sub-contractors

Branding, Digital Marketing, Logo Design, SEO, Web Design

Quality design sub-contractors are worth their weight in gold…

Here at Merge Media we are proud to say that we work closely with a wide range of professional and quality sub-contractors for many, if not most, of our web and graphic design clients.

We can either work directly with them or can refer them onto our clients, whatever is preferred. Interested in learning more? We’ve put together below, 4 important reasons why we use and refer to quality sub-contractors as part of our business:

1. Skilled sub-contractors provide the best expertise

Skilled sub-contractors will offer a superior service and provide expert advice and services, such as our SEO expert, David Partis from Website Optimisers. Furthermore, they have been working in a specific field for a number of years and have had ample opportunity to hone their skills. With there being so many aspects to website optimisation for example, such as SEO/Adwords etc, having an expert in this field to refer to, is paramount. We want to make sure that your website can not only look its best, but rank well in Google too.

Over the years, we have come to know our sub-contractors personally and we are proud of the amazing work they do, which in turn, has helped our business grow and achieve excellent results for our clients.

2. Increased productivity

Increasing productivity is one of the biggest positives of working with quality and trusted sub-contractors. Our time is therefore increased – being able to focus on what Merge Media does best – creating stunning websites, branding and graphic design. We can get your job done faster for you, without compromising on quality.

3. It is cost efficient & risk adverse

Hiring the best sub-contractors is often much more cost effective than bringing on new, full-time employees – so these cost savings also get passed onto our clients. Even more importantly, it also helps avoid risk by hiring a reliable and safe sub-contractor, with substantial, specialised, experience.

4. We love to support local, skilled sub-contractors

Being actively involved in our local BNI group, we love to support our local, professional sub-contractors where we can – it helps them out, as well as us. Being able to get to know some of our highly skilled local sub-contractors has been valuable to our business, as we can be confident going forward using their services, knowing that our clients will be receiving only the best and in turn, achieving excellent results for their own businesses.

What sub-contractors do we use?

Here are Merge Media, our main sub-contractors we work with are photographers, signwriters, SEO consultants, marketing consultants, copywriters and web developers to name a few. These are all highly important people that we refer to for our projects, ensuring they are also adding value to your brand.

Click below, to find out more about our latest project for Pohutukawa Coast Vets – where we have utilised our amazing sub-contractors to achieve stunning signage, photography and a well optimised website.

MORE ABOUT THIS PROJECT CONTACT US FOR A FREE WEB CONSULTATION

September 1, 2022/by Renee Orlop

Time for a new brand or logo design?

Branding, Logo Design

You’ve poured your heart and soul into your business, but have you done the same with your brand and logo?

These should both be working together in promoting your business and engaging your customers. You may have designed it yourself or had it designed many moons ago and you’ve realised that it just doesn’t represent what you’re trying to communicate.

If you’re on the fence about whether to go ahead with a brand and logo transformation, here are some things to ask yourself:

June 1, 2022/by Renee Orlop

What is our Branding Process?

Branding, Logo Design

All great branding starts with a simple process…

In Merge Media’s case, that means we sit down and listen to what you want to achieve with your brand, what it means to you and your customers and what is or isn’t currently working for you.

August 5, 2021/by Renee Orlop