Agile Infrastructure
New Business Branding & Logo
http://www.mergemedia.co.nz
New Business Branding & Logo
A brand new business on the market, Agile Infrastructure came to us needing a solid new logo and branding created for their civil construction company.
As Agile Infrastructure mainly deals with civil construction services, particularly roading, they were keen for us to incorporate this visually within their new logo.
We achieved this by first selecting a very solid looking, slightly slanted font for the logo, and then customising the ‘A’ in particular, to look like a slightly bending road. This ‘A’ can be used as a mark on its own or as part of the logo. The overall look and feel of this design is one of solidity, movement and strength – all relevant to roading and construction.
There’s nothing more satisfying to us than helping businesses like Agile Infrastructure step forward into the public arena, knowing that their brand has been designed with professionalism and style in mind.